About Us

We don’t look as old as we are!

Leon Shupe, Harold Gaskin, Ed Bradley, Fred Gaskin, Frank Marshall, Larry Collins and Doug Heaman. Don’t recognize any of these names? Well that’s because none of them are famous, they are citizens of this community just like you. These are the names of the professionals who, over the generations protected the citizens and businesses in the Kitchener and Waterloo Region, as well as people all across Southern Ontario. Your neighbours, your friends, maybe even members of your own family. Our legacy began over 100 years ago. Each one of these names highlights a chapter in the Advocate story.

Engaging client and employee experiences

Today, Advocate protects the tradition of personalized service while adding a twist. Creating memorable and meaningful customer service experiences with love, integrity, faith and encouragement is our specialty. We are all for the conveniences many technologies have afforded us, however, we would not compromise convenience for quality service. Call or visit Advocate and you will be warmly greeted by a real person, not a machine. Our team represents the diversity of our community. We come from all walks of life and span the generations. Visit our “meet our team “ page to learn more about the professionals waiting to serve you.

Our Community

We care about many of the same things you do which is why you will see that we are more than an insurance brokerage. We offer in-house training, volunteer in our community and regularly host or participate in fund raising events. Making a difference is part of our mandate. You can trust that there is more to us than insurance. Visit us on Facebook and visit our “what’s new” page to see what we have been up to.

Discover the Advocate Advantage

One client at a time we create raving fans! Our clients appreciate the free concierge claims service you receive from our Personal Recovery Coordinator and the time we spend face to face through email or on the phone discussing coverages and meeting specific needs. You can count on us to advocate on your behalf when something goes wrong. Our team of experts will work to meet, or better yet, exceed your expectations.

To learn more about Advocate and to meet the owners watch our video. We look forward to welcoming you into the Advocate family of clients. Contact us today for a free quote.